Nonprofit fundraising technology trends and keeping up with them are one of the main goals for any nonprofit. Outside of reaching its target audience, the main goal is to reduce its overhead. With so many advancements in technology on the horizon, from AI processing to VR tours and more, it’s no wonder the modern nonprofit takes advantage of digital innovation to lower overall costs and increase fundraising opportunities.
Here, we cover some of the more popular technology trends that nonprofit organizations can benefit from in 2023, from social media outreach and hybrid event structures to data assessment options.
Topics at a glance
- Overall Automation and Efficiency
- VR Tours
- AI Assistants
- Hybrid Event Approach
- Social Technology Advancements
- Mobile Giving Options
- Social Media Utilization
- Data Usage
Overall Automation and Efficiency
From automating crucial tasks and outreach functions to improving overall efficiency, technology can take your nonprofit to new heights of productivity and fundraising. If you want to clear your next fundraising goal, here are some technological innovations that can take you to that next level.
VR (virtual reality) tours are an amazing way of showing off your facilities without worrying about staffing. Not only can you easily display innovations working within your nonprofit with these tours, but you can give investors a sense of your operations without straining your budget. Much like video marketing, VR tours help nonprofit organizations connect with potential investors and convey the scope of their project in a way that clicks with those watching.
Some of the top players in the nonprofit sector use VR to have a great impact during their charity events. For example, St. Jude Children’s Hospital allows streamers to show off VR tours of their facilities, allowing donors to experience the child-friendly atmosphere this charity strives for. Similarly, churches can use VR tours much like video sermons, allowing parishioners to virtually access the serenity of a sanctuary during trying times.
With a little creativity, VR tours can greatly enhance your fundraising and outreach opportunities without straining your overhead costs.
AI (artificial intelligence) has progressed by leaps and bounds in the past few years. Automated assistants can help run a nonprofit, from creating copy for newsletters to taking computerized notes. AI processing allows for a quick analysis of fundraising results and lets nonprofit leaders track how well their latest campaign performed compared to previous fundraising events.
AI assistants can also lessen the strain on employees by offering easy automated answers to questions through a website or email service, automatically triaging external inquiries, and allowing employees more free time.
Since AI requires less overhead than an employee, it can help reduce your nonprofit’s budgetary costs and streamline so many aspects of managing a nonprofit that it’s hard to list them all here. From bolstering team efforts to transcribing notes and analyzing information, AI can act as a backbone for your nonprofit, allowing you to focus your efforts on your mission.
Hybrid Event Approach
On the other side of the global pandemic, which required many events to move online entirely, many nonprofits have realized that operating hybrid events (both online and in-person) offers them greater reach. Many individuals find attending in-person events difficult for scheduling or personal reasons. However, offering online simultaneous broadcasting during an event not only increases your potential audience, it can cut down on the cost of in-person events due to fewer physical attendees.
Hybrid events mean a larger guest list with fewer costs, more outreach, and more potential investors. By expanding your reach through the power of technology, you can not only host larger events at a lower price point, but you can reach a whole swath of people who may otherwise be unable to visit your physical location.
Social Technology Advancements
Nonprofits operate on a social and interpersonal level. By taking advantage of social technology like smartphones, social media, and data tracking, nonprofits can reach a wider audience and interact with their followers personally.
Mobile Giving Options
One aspect of technology that has greatly impacted nonprofits is mobile giving options. Not only does working with SMS services to accept donations increase your range, but it also allows impulse donors to respond to your message anywhere in the world instantly. This instant response applies to all forms of outreach, from hybrid events to online fundraisers, allowing for greater impact and faster results for your next charity event.
Social Media Utilization
Launching a social media campaign can be a great way to connect with interested users. From past givers to interested individuals, creating a social media outreach program allows your nonprofit to stay on the cutting edge of technology. A social media campaign can be as simple as showing the results of your latest fundraiser and progress pictures of your outreach. You can also work to grow your social media accounts through targeted research and niche marketing. No matter what direction you take your social media campaign, using social media can offer an unparalleled boost to your nonprofit’s outreach and fundraising efforts.
What if you could identify the exact income level of potential donors? With data appending and analysis, wealth screening is well within your grasp. This use of data allows you to identify potential givers in your outreach niches and get an idea of who needs assistance within your organization.
Data is a largely underused resource by many nonprofits. By comparing different pieces of data from your past fundraisers, you can find out your target demographic, reception levels, campaign success, and much more, all with a little analysis. Without properly utilizing this data, you’re missing out on a crucial asset for your nonprofit.
Beyond assessing overall income brackets, data can illuminate target niches for your nonprofit and help determine which groups your fundraiser reached best last season. While data management may seem overwhelming, plenty of programs and services make managing donor data easier than ever, allowing you to get ahead on your next fundraiser.
No matter your nonprofit, embracing technological advancements can greatly improve your overall operation, reduce overhead, and offer innovative digital fundraising opportunities to your entire group. By carefully applying different technological innovations, from AI assistants to data appending, you ensure your next fundraiser will be a huge success.
Nonprofit Fundraising Technology Trends was first posted at NANOE News
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