In this article, Cait Abernethy, Director of Marketing at UpMetrics reveals 9 Proven Ways to Guarantee a Response From Fundraising Emails. In this digital era, fundraising emails are, in many ways, the lifeblood of nonprofit organizations. According to multiple sources, approximately 28% of all online donations generated by nonprofits comes through email-based marketing and promotional campaigns. Moreover, nearly 80% of people from all age groups prefer email marketing to reading promotional content […]