Cause Inspired Partners With Google To Scale Nonprofit Impact

Published by Jimmy LaRose at September 23, 2024

Joshua Lusk – Cause Inspired

Cause Inspired Partners With Google To Scale Nonprofit Impact is a celebration of a long-time NANOE Member and a company that cares about nonprofits. Founded by Joshua Lusk over a decade ago, Cause Inspired does the impossible BY ENSURING YOUR CHARITY MAXIMIZES YOUR GOOGLE AD GRANT EVERY MONTH. Their team of experts create and post your Google Ads in ways that guarantee you reach your $10,000 per month spending limit. NANOE has been relying on Cause Inspired to manage our Google Grant since our inception and has raised hundreds of thousands of dollars in support of our mission. I can’t say enough good things about our Nation’s #1 Digital Marketing Firm…CAUSE INSPIRED! Here’s a reminder of their important work and how they help nonprofits:

Your Organization has Earned It, Your $120,000 Google Ad Grant Is Waiting!

Getting started with the Google Ad Grant can be overwhelming for nonprofits, especially when navigating compliance, crafting compelling ad copy, and creating engaging content. The experts at Cause Inspired have put together an introductory guide designed to demystify the process and empower nonprofits to make the most out of their Google Ad Grants. This guide covers the essentials and initial steps to help your organization get off the ground and start seeing tangible results.

What is the Google Ad Grant?

The Google Ad Grant offers nonprofits $10,000 per month in search ad credit, enabling them to amplify their message, attract new supporters, and drive engagement with their cause. This grant is a powerful tool that can significantly impact your online presence. While it’s free to sign up and manage the account on your own, partnering with a certified Google Partner like Cause Inspired ensures that you can maximize the value of the grant. Certified partners bring expertise in navigating the complex landscape of Google Ads, allowing you to focus on your mission while they handle the nuances of ever-changing compliance regulations and keyword strategies.

Step One: Define Your Goals

The first crucial step in leveraging the Google Ad Grant is to define what you want to achieve. Are you aiming to recruit more volunteers? Maybe you have an upcoming event and want to boost attendance? Is your goal to raise awareness or drive donations? Identifying your objectives early on lays a strong foundation for your campaigns. A well-structured campaign, focused on clear objectives like awareness, donations, or promoting your blog, is essential for running successful ads. When working with a digital strategist, you will also receive recommendations based on experience that aligns with your nonprofit’s mission.

Breaking Down the Structure: Campaigns, Ad Groups, and Ads

Think of your Google Ads account as a Russian nesting doll. At the outermost layer are your campaigns—these are broad themes based on your objectives, like “Volunteer” or “Events.” Inside each campaign are ad groups, which further segment your audience and messaging. For instance, within a “Volunteer” campaign, you might have ad groups like “Volunteer Sign-Up,” “Volunteer Opportunities,” and “Why Volunteer.”

Within each ad group are the individual ads that will appear when someone searches for relevant keywords. This is where the magic happens. Your ads need to be compelling, with a focus on keywords and phrases that resonate with your target audience. Utilizing dynamic ads, responsive search ads, and additional features like sitelinks and images can make your ads stand out in search results, driving more traffic to your site.

Cause Inspired Partners With Google To Scale Nonprofit Impact

Getting your ads to the top of search results takes more than just luck—it requires a smart, well-thought-out strategy that aligns with your organization’s unique goals and challenges. At Cause Inspired, we understand that every dollar of your $10,000 per month Google Ad Grant is precious, and we’re committed to ensuring that it’s not just spent, but invested wisely for maximum impact.

Our team of digital strategists is dedicated to working closely with you to uncover the nuances of your mission and objectives. We don’t believe in one-size-fits-all solutions. Instead, we take the time to deeply understand what success looks like for your organization, so we can craft a customized strategy that’s as unique as your cause. Whether you’re aiming to increase awareness, drive donations, or engage more volunteers, we’ll tailor our approach to help you achieve your specific goals.

Staying ahead in the digital space means keeping up with the latest trends, tools, and best practices—and that’s exactly what our strategists excel at. With a finger on the pulse of the ever-evolving digital marketing landscape, they bring the most current and effective strategies to the table. This means you can rest assured that your campaigns are not only competitive but also cutting-edge.

Our process begins with a thorough analysis of your current account setup. We’ll dive deep into your Google Ads account to assess what’s working well and identify areas for improvement. From refining your keyword selection to crafting compelling ad copy, and even adjusting bidding strategies to maximize your return on investment, we’re here to optimize every facet of your campaign.

Our goal is to ensure your ads are reaching the right audience at the right time—people who are genuinely interested in what your organization has to offer. We understand that your needs may vary, and that’s why we’re committed to addressing your most important concerns. Whether you’re focused on increasing visibility, driving conversions, or expanding your reach, we’re here to help you meet and exceed your expectations.

Where Do Your Ads Lead?

Once your campaigns and ad groups are mapped out, it’s time to think about where these ads will direct your audience. Each ad should lead to a specific landing page that aligns with the intent of the searcher and provides a seamless experience. Whether it’s a sign-up form, an event page, or an informational section on your website, the destination should be clear, relevant, and designed to convert visitors into supporters.

By guiding users to the right destination, your nonprofit can maximize the impact of the Google Ad Grant and move closer to achieving your goals. When your ads lead to targeted landing pages that align with the user’s intent, you’re more likely to engage visitors and convert their interest into meaningful actions, such as donations, volunteer sign-ups, or event participation.

At Cause Inspired, we specialize in managing Google Ad Grants to ensure your nonprofit’s campaigns are not only effective but also aligned with your mission. Our expertise in crafting and optimizing landing pages helps turn clicks into real support for your cause. By partnering with us, you can be confident that every aspect of your campaign is strategically managed to help your nonprofit meet its goals and make a lasting impact.

Cause Inspired Google Partner