This week, the creators of the Ice Bucket Challenge, Pete Frates and Pat Quinn, (both of whom have ALS) launched a NEW campaign called Challenge Me, which encourages people to challenge themselves to take whatever steps necessary to eradicate Amyotrophic Lateral Sclerosis (ALS). Their last initiative was meteoric and raised $115 million dollars in only 12 months up from $32,000 the year before! What’s the fundraising lesson? Trust me the Ice Bucket […]